NFTs open up new ways for creatives to market and sell their artworks. However, entering this new market is difficult - technical, financial and legal questions often remain unanswered.
For many artists, trading digital art as NFTs sounds appealing: You can make your works accessible to a global audience, sell quickly and benefit directly from the buyer.
But the technical hurdles are high: How do you even create an NFT? How do crypto wallets and blockchain transactions work? What are gas fees? All of this deters many creatives who don't have a technical background.
Financial risks also often remain vague: How do you determine the value of a digital artwork? Isn't there a danger of becoming a victim of fraud or theft of digital assets? Such uncertainties conjure up skepticism.
In addition, legal issues are unresolved: What usage rights are even transferred to the buyer when selling an NFT? What is permitted and what is illegal use? This gray area unsettles artists.
Many artists feel overwhelmed by these issues in the fast-paced crypto world. They want to focus on the creative process, not technology and finance.
Traditional gallery owners also often struggle to understand digital works as an investment. They lack knowledge about the new distribution capabilities.
And even art enthusiasts don't know how and where they can purchase NFTs. There is a lack of consulting at eye level.
In short: Entering the NFT art world is confusing and full of pitfalls. There is a lack of trustworthy points of contact to guide artists and buyers.
Blockunique has made it its mission to overcome precisely these hurdles for artists, galleries and buyers. Founded in 2021, the startup combines technical expertise with an understanding of the needs of the art market.
Blockunique offers comprehensive consulting for anyone who wants to mint and sell digital art as NFTs. With individual assistance, artists are introduced to the blockchain world step-by-step.
Traditional galleries are also supported by Blockunique through workshops and joint development of marketing strategies for digital art.
Buyers, in turn, can ask all questions about NFTs in personal discussions. Blockunique explains the functionality in understandable terms and assists with secure acquisition.
The startup also handles the technical part of NFT trading: from generation to safe custody to sale. This allows artists and galleries to focus entirely on the creative content.
With a passion for digital art and technical know-how, Blockunique wants to open up people's access to the world of NFTs and bring them closer to the beauty and diversity of this new art form. Thanks to trusting exchanges, all players should be able to discover the possibilities of digital art.
NFTs open up fascinating possibilities for the art market. However, the digital divide still prevents many artists and art lovers from taking this step. User-friendly concepts are in demand, reaching out to artists and collectors. Only in this way can the world of NFTs be made accessible to everyone.
