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Sep 18, 2023

How Artists Successfully Market Their NFTs

Share your NFT creation process. Offer to handle buying for collectors without crypto knowledge. Provide tutorials to prevent barriers. Building a community takes time - stay dedicated. Any artist can successfully market NFTs with the right strategy.

How Artists Successfully Market Their NFTs

For artists with an existing community:

If you already have a strong social media presence and reach as an artist, this provides a good foundation. Inform your followers and fans early on that you are exploring NFTs. Make the topic tangible by sharing insights into your creative process.

Announce the minting of your first NFTs as an event. Make clear that your community can be the first to acquire your digital art. Exclusivity and a sense of an "inner circle" create incentives.

Share stories on Instagram or Twitter where you document the process step-by-step. People love visual content and authenticity.

Also explain NFT basics in simple terms. Many in your existing fanbase are still unfamiliar with it. Eliminate knowledge gaps and reservations.

For artists without existing reach:

As an unknown artist, you first need to build reach. Focus on 1-2 relevant platforms like Instagram and Twitter. Be consistently active on them, share insights into your work and interact with others.

Research relevant hashtags around NFT art and digital art where you can share your works. This is how you find interested followers. Some examples are:#NFT
#NFTart
#NFTcommunity
#NFTcollectors
#NFTartist
#NFTcollectible
#NFTdrop
#NFTproject
NFTlaunch
#NFTgiveaway
#NFTs
#NFTcoin
#NFTdrops
#NFTdrop
#NFTcollectibles
#NFTcreator
#NFTartists
#NFTartwork
#NFTcollector
#NFTcollection
#NFT Token
#NFTphotography
#NFTmarketplace
#NFTminting
#NFTauction
#NFTgallery
#NFTCommunity
#NFTbuyer
#NFTseller
#NFTinvestor

Look for NFT enthusiasts and artists, follow them and engage politely in the comments. Network!

Find Facebook groups or Discord channels about NFT art. Here you can connect with like-minded people who appreciate your work.

For all artists:

Create proximity and direct access

Enable art aficionados without prior crypto knowledge to buy your NFTs. Offer to handle the minting and purchasing process for them. Or collaborate with a consultant who guides collectors - like Blockunique, for example.

Provide tutorials and guides that explain step-by-step how to set up a wallet and buy NFTs. Prevent knowledge barriers.

With every marketing activity: Offer value and useful content for your target audience. People don't follow you because of ads, but because you provide value.

Patience and perseverance are important. Building a loyal community takes time and dedication. Stay on the ball!

Whether a social media pro or a complete newcomer - with the right strategy every artist can successfully market their NFTs and find enthusiastic collectors.

We are happy to help with this!